The clothes shop

The Clothes shop from Hamburg shows how fashion can work differently: collaboratively, circularly and with significantly less resource consumption.

Instead of constantly buying new clothes, people can borrow, swap and recombine garments here - and thus change their consumption without sacrificing style, quality or individuality.

It's not just about sustainability in the classic sense, but also about the question: How does our relationship to consumption, ownership and identity change when clothes are no longer just bought?

Today, the clothing factory with locations in Hamburg, Freiburg im Breisgau, Berlin, Stuttgart and Cologne represented. Behind the concept are creative female minds who not only create alternative forms of fashion consumption, but also design spaces for exchange, inspiration and new perspectives on clothing and value.

With the Kleiderei Radio on the non-profit online radio station dublab, Anna and Amelie from the Kleiderei team extended these conversations beyond the stores. Together with experts and players in the textile industry, they spoke from 2020 to 2023 about fashion, responsibility, consumer culture and the challenges of a fairer and more resource-conserving future for the industry. The episodes are still available online today.

Kleiderei shows in a very practical way that new ways are not only conceivable, but can already be lived - and that change often begins where people consciously organise their everyday lives differently.

Markus has the clothes shop in Hamburg and Leoni, who founded the store in 2024, gave us exciting insights into a possible regenerative world of fashion. She talked about the value of textiles, new ways of integrating regenerative clothing consumption into everyday life and the sense of community and belonging that can be created by places like the Kleiderei and its Repair Café.